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9780135199893

Marketing: Real People, Real Choices 10th Edition by Michael R. Solomon

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Author
Michael R. Solomon
Edition
10th
Publisher
Pearson
ISBN
978-0135199893
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Description

Dive into the dynamic world of marketing with Marketing: Real People, Real Choices, 10th Edition. Authored by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, this comprehensive textbook published by Pearson on February 1, 2019, offers a practical and engaging approach to understanding marketing principles. The ISBN-10 is 135199891, and the ISBN-13 is 978-0135199893. Experience real-world marketing strategies and decision-making through relevant case studies and contemporary examples designed to resonate with today’s students. This rental edition provides an accessible pathway to mastering the core concepts and applications of modern marketing.