Marketing Plans: How to prepare them, how to profit from them, is the 8th edition of a highly renowned international bestseller. Thoroughly revised with updated chapters, this book focuses on the latest developments in marketing. Designed as both a tool and a user-friendly learning resource, it illustrates every point through powerful practical examples and makes concepts actionable with simple, step-by-step templates and exercises.

Essential reading for all serious professional marketers and students of marketing, from undergraduate to postgraduate levels, this book is also recommended for professional courses for bodies such as CIM. It provides a practical, hands-on guide to implementing every concept included in the text.

New chapters and content include:

• A ‘Does it Work’ feature throughout demonstrating real successes using the processes in the book
• More substantial coverage of consumer behavior to balance its focus with B2B planning
• Digital techniques and practices brought fully up to date

With a print length of 640 pages, this edition was published on November 21, 2016, by Wiley. The book measures 7.5 x 1.3 x 9.5 inches and has an ISBN-10 of 111921713X and an ISBN-13 of 978-1119217138.

Read more about the latest in marketing planning with Marketing Plans: How to prepare them, how to profit from them.