Title: Marketing Management (MindTap Course List)
Author: Dawn Iacobucci (Author)
Edition: 6th
Language: English
Publisher: Cengage Learning
Dimensions: 7.40 x 1.20 x 9.30 inches
ISBN-10: 130566833X
ISBN-13: 978-1305668336
Publication Date: September 24, 2013
Print Length: 928 pages
Broaden your understanding of marketing management with this comprehensive and contemporary guide. This 6th edition equips you with the latest strategies, tools, and insights to succeed in today’s dynamic business environment.
The book covers key topics such as market analysis, customer relationship management, digital marketing, branding, and international marketing. It integrates real-world examples, case studies, and interactive exercises to enhance your learning experience and practical application skills.
Key features include:
- Evidence-based strategies supported by data and research
- Updated content reflecting the latest trends in digital marketing and social media
- Enhanced chapter summaries and review questions for better retention
- Integration of MindTap Course List for interactive learning experiences
Benefits:
- Achieve a strong foundation in marketing principles and practices
- Develop critical thinking skills through real-world applications
- Stay current with the latest marketing technologies and methodologies
- Foster an engaging learning environment with interactive digital tools