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9781259637155

Marketing Management 3rd edition by Greg Marshall

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Author
Greg W. Marshall
Edition
3rd
Publisher
McGraw Hill
ISBN
978-1259637155
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Description

Marketing Management (3rd Edition)

Marketing Management by Greg W. Marshall and Mark Johnston provides a comprehensive and practical perspective on marketing management as it is applied in successful contemporary organizations. Written in an engaging and professional tone, the 3rd edition is designed to reflect major trends in managerial marketing practice. This edition has received the exclusive endorsement of the American Marketing Association (AMA), serving as the recommended key resource for the Professional Certified Marketer (PCM) exam.

The content is organized into a cohesive 14-chapter framework that aligns with modern learning and teaching preferences. Beyond theoretical foundations, the book emphasizes real-world application through a diverse array of activities at the end of each chapter and suggestions for marketing plan projects. It is an essential resource for students and professionals seeking to master the strategic and tactical aspects of marketing in today’s global business environment.

Book Details & Metadata:

  • Full Title: Marketing Management
  • Authors: Greg W. Marshall and Mark Johnston
  • Edition: 3rd Edition
  • Publisher: McGraw Hill
  • Publication Date: February 6, 2018
  • ISBN-10: 1259637158
  • ISBN-13: 978-1259637155