Marketing Management Fifteenth edition
Author: Philip Kotler, Kevin Lane Keller (Author)
Edition: 15th
Language: English
Publisher: Prentice Hall
Dimensions: 7.4 x 2.6 x 9.3 inches
ISBN-10: 0134866460
ISBN-13: 978-0134866465
Publication Date: October 1, 2017
Print Length: 1224 pages

Explore the latest theories and practices in marketing management with this comprehensive guide. This fifteenth edition offers updated insights and strategies to help you succeed in today’s dynamic business environment. Key features include:
– Modern approaches to marketing strategy development
– Integrated marketing communication principles
– Digital marketing innovations and technologies
– Global market analysis and trends

Perfect for students, professionals, or anyone looking to enhance their marketing knowledge, this book equips you with the tools needed to navigate complex business challenges.