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9780135214404

Marketing for Hospitality and Tourism 8th Edition Philip Kotler

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Author
Philip Kotler
Edition
8th
Publisher
Pearson
Pages
7.95 x 0.07 x 9.95 inches
ISBN
978-0135214404
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Description

Marketing for Hospitality and Tourism — Revel Access Code
Author: Philip Kotler (Author)
Edition: 8th
Language: English
Publisher: Cengage Learning
Dimensions: 7.9 x 1.3 x 10 inches
ISBN-10: 133767245X
ISBN-13: 978-1337672451
Publication Date: January 1, 2019
Print Length: 694 pages

Discover the dynamic world of hospitality and tourism marketing with this comprehensive guide. Filled with the latest strategies and tools, this book equips professionals with a deep understanding of market dynamics in today’s globalized industry.
Key Features:
– Updated content reflecting current trends and technologies
– Case studies from real-world scenarios for practical application
– Interactive elements to enhance learning experience
– Emphasis on ethical marketing practices

Perfect for students, professionals, and anyone looking to stay ahead in the hospitality and tourism field.