What are you looking for?
9780137476459

Marketing: An Introduction 15th Edition by Gary M. Armstrong

$19.75

✓Free EPUB conversionAsk any time and we convert it for your device.
✓Right edition guaranteedWrong edition or ISBN? Free swap.
✓Help any day, any hourFile will not open? We fix it or refund you.
✓Buy once, keep itNo subscription, no app, no expiry date.
Author
Gary M. Armstrong
Edition
15th
Publisher
Pearson
ISBN
978-0137476459
Need another format after purchase? Email us and we will convert it for free
Loading payment options…
Description

Marketing: An Introduction (15th Global Edition)

Marketing: An Introduction provides a clear and practical guide to the core concepts of modern marketing. This 15th Global Edition, authored by Gary M. Armstrong, focuses on the fundamental goal of marketing: creating and capturing customer value. The text simplifies complex marketing theories into an accessible and engaging framework, helping readers understand how to build and manage strong customer relationships in a rapidly evolving digital landscape.

The content covers a wide range of essential topics, including marketing strategy, consumer behavior, branding, and the integration of new digital and social media tools. By emphasizing real-world applications and global perspectives, this edition ensures that readers are well-equipped to navigate the challenges of today’s marketplace. Whether for students or professionals, it offers a comprehensive foundation for understanding how businesses communicate value and engage with their audiences effectively.

Book Specifications

  • Title: Marketing: An Introduction
  • Author: Gary M. Armstrong
  • Edition: 15th Global Edition
  • Publisher: Pearson
  • Publication Date: January 3, 2022
  • ISBN-10: 0137476450
  • ISBN-13: 978-0137476459
  • Language: English