Marketing: An Introduction explores the core principles of modern marketing, emphasizing the importance of customer-centric strategies. Written by Gary Armstrong, this comprehensive guide delves into the latest marketing theories and practices, illustrating how placing customers at the center of all marketing efforts can drive success in today’s dynamic business environment. With a print length of 619 pages, the book offers extensive coverage of key topics including market analysis, customer behavior, brand management, and digital marketing techniques. First published on October 15, 2015, by Pearson Education, this edition features insights from leading experts in the field and is essential reading for marketers, business students, and professionals seeking to understand and implement effective marketing strategies.