Marketing: An Introduction, 14th Edition provides a clear and comprehensive introduction to the essential concepts of modern marketing. Authored by Gary M. Armstrong, this edition focuses on the practical application of marketing strategies, centered around a powerful customer-value framework. The content is designed to help readers understand how to create value for customers and build strong, lasting relationships in an increasingly digital and social marketplace.
This edition explores the latest trends in marketing technology, social media, and data analytics, ensuring that the material remains relevant in today’s fast-paced business environment. Key topics include market segmentation, consumer behavior, product development, global marketing, and sustainable marketing practices. Through real-world examples and engaging case studies, it demonstrates how effective marketing strategies drive business success and consumer engagement.
Book Details
- Title: Marketing: An Introduction
- Edition: 14th Edition
- Author: Gary M. Armstrong
- Publisher: Pearson
- Publication Date: February 1, 2019
- ISBN-10: 0135192129
- ISBN-13: 978-0135192122