Marketing, 6th Edition by Dhruv Grewal and Michael Levy provides a comprehensive examination of how modern firms create, communicate, and deliver value to build lasting customer relationships. This edition is specifically tailored to a social, mobile, and digital-oriented audience, illustrating the critical role marketing plays in the success of any organization. By underscoring that even the most innovative products and services require effective value communication, the text prepares readers to navigate a competitive marketplace.
The content explores core marketing fundamentals while seamlessly integrating essential modern influencers such as social media, digital analytics, and ethical considerations. With an emphasis on real-world application, the authors demonstrate how value-based strategies are implemented across various industries. This edition ensures classroom discussions remain current and engaging by focusing on the latest trends and shifts in consumer behavior.
Product Details:
- Title: Marketing
- Author: Dhruv Grewal, Michael Levy
- Edition: 6th Edition
- Publisher: McGraw-Hill Education
- Publication Date: February 15, 2017
- ISBN-10: 1259709078
- ISBN-13: 978-1259709074
- Language: English