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9781259598999

Marketing 2nd Edition by Shane Hunt

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Author
Shane Hunt
Edition
2nd
Publisher
McGraw Hill
ISBN
978-1259598999
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Description

Marketing (2nd Edition)

Marketing by Shane Hunt emphasizes the universal importance of marketing in the modern world, addressing the fundamental question of why marketing matters to every student, regardless of their major. The second edition is built on the premise that everyone is a marketer, focusing on high student engagement and real-world relevance.

Key Features and Themes:

  • Career Focus: The text helps students understand how marketing principles support various career paths and provides actionable insights on how to develop and manage a personal brand.
  • Integrated Core Topics: Modern marketing essentials are woven into the daily fabric of the content, including globalization, social media strategies, ethical decision-making, and the use of marketing analytics.
  • Results-Driven Technology: The curriculum utilizes integrated technology designed to enhance learning outcomes and provide a seamless educational experience.
  • Universal Application: By highlighting the role of marketing in everyday life, the book ensures that even non-marketing majors find the material applicable to their professional development.

Book Details:

  • Title: Marketing
  • Author: Shane Hunt
  • Edition: 2nd Edition
  • Publisher: McGraw Hill
  • ISBN-10: 1259598993
  • ISBN-13: 978-1259598999
  • Publication Date: February 21, 2017