What are you looking for?
9781259924040

Marketing 14th Edition by Roger Kerin

$19.20

✓Free EPUB conversionAsk any time and we convert it for your device.
✓Right edition guaranteedWrong edition or ISBN? Free swap.
✓Help any day, any hourFile will not open? We fix it or refund you.
✓Buy once, keep itNo subscription, no app, no expiry date.
Author
Roger Kerin
Edition
14th
Publisher
McGraw Hill
ISBN
978-1259924040
Need another format after purchase? Email us and we will convert it for free
Loading payment options…
Description

Marketing, 14th Edition

Marketing, 14th Edition stands as a highly robust and comprehensive resource for mastering the principles of marketing. The text is specifically designed to facilitate effective decision-making by integrating extended examples, real-world cases, and insights from professionals making critical marketing choices in today’s business environment. Drawing on decades of classroom experience, the authors employ an innovative pedagogical approach that combines a conversational writing style with active learning techniques to keep readers engaged.

This edition provides a balanced exploration of both traditional and contemporary marketing concepts. Through vivid descriptions of businesses and testimonials from entrepreneurs, the content helps individuals personalize marketing theories and identify potential career paths. It serves as a rigorous program for those seeking a deep understanding of how marketing strategies are developed and executed in the modern world.

Book Details and Metadata:

  • Author: Roger Kerin
  • Edition: 14th
  • Publisher: McGraw Hill
  • ISBN-10: 9781259924040
  • ISBN-13: 978-1259924040
  • Publication Date: February 9, 2018