Marketing, 14th Edition
Marketing, 14th Edition stands as a highly robust and comprehensive resource for mastering the principles of marketing. The text is specifically designed to facilitate effective decision-making by integrating extended examples, real-world cases, and insights from professionals making critical marketing choices in today’s business environment. Drawing on decades of classroom experience, the authors employ an innovative pedagogical approach that combines a conversational writing style with active learning techniques to keep readers engaged.
This edition provides a balanced exploration of both traditional and contemporary marketing concepts. Through vivid descriptions of businesses and testimonials from entrepreneurs, the content helps individuals personalize marketing theories and identify potential career paths. It serves as a rigorous program for those seeking a deep understanding of how marketing strategies are developed and executed in the modern world.
Book Details and Metadata:
- Author: Roger Kerin
- Edition: 14th
- Publisher: McGraw Hill
- ISBN-10: 9781259924040
- ISBN-13: 978-1259924040
- Publication Date: February 9, 2018