M: Marketing, Sixth Edition, by Dhruv Grewal, presents the most concise and impactful approach to the principles of marketing available today. This edition tightly integrates core marketing fundamentals with emerging influencers, all within an engaging framework. Authors Grewal and Levy powerfully underscore the critical importance of effective value communication, asserting that even superior products and services will falter without it. The text is complemented by a comprehensive suite of instructor resources and a dynamic author blog, ensuring a continuous flow of current and relevant classroom material. Available through McGraw-Hill Connect®, this edition leverages a highly reliable and user-friendly homework and learning management solution, featuring embedded learning science and award-winning adaptive tools designed to enhance student outcomes.
Book Details:
- Author: Dhruv Grewal
- Edition: 6th
- Publisher: McGraw Hill
- ISBN-10: 1259924033
- ISBN-13: 978-1259924033
- Publication Date: January 25, 2018