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9781259815942

M: Advertising 3rd Edition by William Arens

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Author
William Arens
Edition
3rd
Publisher
McGraw Hill
ISBN
978-1259815942
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Description

M: Advertising (3rd Edition) offers a comprehensive and engaging exploration of the advertising world from the inside out. Authors Michael F. Weigold and William Arens provide a unique perspective by examining the industry through the eyes of both the advertiser (the client) and the creative specialists who populate advertising agencies. This dynamic program moves beyond abstract theory, allowing students to explore the specific roles within these organizations and helping them envision their own future careers in the field.

Through its lively presentation, the text breaks down complex marketing concepts into accessible insights, ensuring readers understand the collaborative efforts required to build successful campaigns. It serves as an essential guide for anyone looking to understand the practical applications of modern advertising and the professional landscape of the industry.

Book Details:

  • Title: M: Advertising
  • Author(s): Michael F. Weigold, William Arens
  • Edition: 3rd Edition
  • Publisher: McGraw Hill
  • Publication Date: February 20, 2017
  • ISBN-10: 1259815943
  • ISBN-13: 978-1259815942