This highly regarded textbook offers a comprehensive exploration of mass communication principles and theories, making it an invaluable resource for students in media studies and related fields. It covers key topics such as the evolution of mass communication, the role of technology, media effects, and ethical considerations.
Key Features:
- Updated content reflecting current trends and research
- In-depth analysis of traditional and digital media
- New case studies and real-world examples
- Theory and practice integrated throughout the text
- Engaging writing style with numerous illustrations
Briefly Summarize:
Baran delves into the complexities of mass communication, providing a well-rounded understanding of its historical and contemporary contexts.
Introduction to Mass Communication
Author: Stanley J. Baran (Author)
Edition: 12th
Language: English
Publisher: Waveland Press
Dimensions: 8 x 1.5 x 10 inches
ISBN-10: 1478639055
ISBN-13: 978-1478639052
Publication Date: October 2, 2017
Print Length: 544 pages