Written by Greg Marshall, this third edition delves into the core principles and practical applications of modern marketing management.
Explore comprehensive strategies for market research, branding, digital marketing, and customer relationship management to enhance business growth.
Key features include real-world case studies, interactive exercises, and insights from industry experts to help readers apply concepts effectively in their own organizations.
Benefits: Gain a deep understanding of current marketing trends; learn to make informed decisions with data-driven analysis; improve customer engagement and loyalty through strategic planning.

Title: The Art of Managing Business: A 3rd Edition Guide
Author: Greg Marshall (Author)
Edition: 3rd
Language: English
Publisher: Pearson Education
Dimensions: 7.4 x 1.2 x 9.2 inches
ISBN-10: 013586268X
ISBN-13: 978-0135862689
Publication Date: October 2, 2023
Print Length: 432 pages