This book offers a comprehensive introduction to communication theory, guiding readers through key concepts and practical applications. It explores various theories and models that help explain how messages are transmitted and received in diverse contexts including personal, organizational, and mass media environments.
Author: Em Griffin (Author)
Edition: 11th
Introduction:
The book provides a clear and concise overview of communication theories, their origins, and how they can be applied in real-world scenarios. It includes numerous examples, case studies, and exercises to enhance understanding and retention.
Key Features:
- In-depth exploration of foundational concepts
- Analysis of classical and contemporary theories
- Practical applications in various communication settings
- Engaging examples to facilitate learning
- Updated content reflecting current research and trends
Benefits:
- Enhances comprehension of complex theories
- Aids in developing critical thinking skills
- Suitable for students, professionals, and enthusiasts
- Promotes effective communication practices
Title: A First Look at Communication Theory
Author: Em Griffin (Author)
Edition: 11th
Language: English
Publisher: McGraw-Hill Education
Dimensions: 8.5 x 1.2 x 10.9 inches
ISBN-10: 0078038642
ISBN-13: 978-0078038644
Publication Date: January 1, 2015
Print Length: 320 pages