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9781260822861

Introduction to Mass Communication 11th Edition by Stanley J. Baran

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Author
Stanley J. Baran
Edition
11th
Publisher
McGraw Hill
ISBN
978-1260822861
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Description

Introduction to Mass Communication (11th Edition)

  • Author: Stanley J. Baran
  • Publisher: McGraw Hill
  • Publication Date: January 6, 2020
  • ISBN-10: 1260822869
  • ISBN-13: 978-1260822861
  • Edition: 11th

In today’s media-rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the present’s emerging technologies and trends, this text gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers.

Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The eleventh edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the discussion of fake news, the #MeToo movement, and the growth of the Internet of Things, reflects the latest developments in digital technologies and highlights the most current research in the field.