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9780357717011

Introduction to Global Business Understanding the International Environment & Global Business, 3rd Edition by Julian Gaspar

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Author
Cengage Learning
Edition
3rd
Publisher
Cengage Learning
Pages
424 pages
ISBN
978-0357717011
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Description

Introduction to Global Business: Understanding the International Environment & Global Business
Author: Julian Gaspar (Author)
Edition: 3rd
Language: English
Publisher: Pearson Education
Dimensions: 7.4 x 1.2 x 9.2 inches
ISBN-10: 013386584X
ISBN-13: 978-0133865846
Publish Date: January 1, 2015
Print Length: 656 pages

Covering essential concepts and practical strategies for navigating the complexities of international business, this comprehensive guide equips readers with a deep understanding of global markets, cultures, and economic landscapes. Highlighted in this edition are updated case studies, real-world examples, and detailed analyses that provide actionable insights into global commerce. Key features include:
– Insights on emerging markets
– Strategies for cross-cultural communication and management
– Analysis of international trade policies and regulations
– Comprehensive coverage of financial and legal aspects of doing business globally

Perfect for students, professionals, and anyone interested in expanding their knowledge of the global business landscape, this book offers a thorough exploration of the key elements necessary for success in today’s interconnected world.