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9780357445129

International Marketing 11th Edition by Michael Czinkota

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Author
Michael Czinkota
Edition
11th
Publisher
Cengage Learning
Pages
8.75 x 1 x 11 inches
ISBN
978-0357445129
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Description

Title: International Marketing
Author: Michael Czinkota (Author)
Edition: 11th
Language: English
Publisher: South-Western/Cengage Learning
Dimensions: 7.5 x 9.2 inches
ISBN-10: 133761848X
ISBN-13: 978-1337618489
Publication Date: October 1, 2018
Print Length: 528 pages

Explore the dynamic world of international marketing with this comprehensive guide. This 11th edition covers essential concepts and strategies to help you succeed in today’s global marketplace. Key features include updated case studies, real-world examples, and practical tools for market analysis and strategy development. Ideal for students and professionals seeking to understand and navigate the complexities of international business.