International Management: Culture, Strategy, and Behavior (10th Edition)
International Management: Culture, Strategy, and Behavior reflects the latest and emerging developments influencing international managers in today’s global economy. As a market-leading text, it provides a comprehensive framework that integrates real-world examples, academic research, and practical applications to help students understand how to adjust, adapt, and navigate the shifting global business landscape. It is specifically designed to equip future leaders with the skills needed to respond effectively to complex global challenges.
The authors meticulously retain essential research and proven practices from past decades while incorporating contemporary insights affecting international management. This balanced approach focuses on increasing effectiveness in managing across diverse cultures, ensuring that students are well-prepared for the demands of international business strategy and organizational behavior.
Product Details:
- Author: Fred Luthans
- Edition: 10th Edition
- Publisher: McGraw Hill
- Publication Date: April 25, 2017
- ISBN-10: 1259705072
- ISBN-13: 978-1259705076