Explore the ever-evolving landscape of international business in this comprehensive 5th edition guide

Covering essential theories and practical insights on global market dynamics

Focused on key areas including trade policies, cultural differences, cross-border marketing strategies

Includes real-world case studies and examples to enhance understanding of complex concepts

Perfect for students, professionals, and anyone aiming to succeed in the global marketplace

Title: International Business: The New Realities, Global Edition
Author: S. Tamer Cavusgil (Author)
Edition: 5th
Language: English
Publisher: Pearson Education Limited
Dimensions: 8.3 x 1.2 x 10.7 inches
ISBN-10: 1292264189
ISBN-13: 978-1292264185
Publication Date: October 1, 2015
Print Length: 800 pages