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9781259929441

International Business: Competing in the Global Marketplace 12th Edition by Charles W. L. Hill

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Author
Charles Hill
Edition
12th
Publisher
McGraw-Hill Interamericana de España S.L.
ISBN
978-1259929441
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Description

International Business: Competing in the Global Marketplace, 12th Edition by Charles W.L. Hill and G. Tomas M. Hult, remains the market-defining and proven choice for comprehensive international business education. This International Student Edition, identified by ISBN-10: 9781260092349 and ISBN-13: 978-1260092349, was published on February 9, 2021, by McGraw-Hill Interamericana de España S.L.

The 12th edition continues to draw upon the authors’ experience, delivering a complete program renowned for its:

  • Relevance: Providing timely and comprehensive coverage of theory.
  • Practicality: Focusing on real-world applications of key concepts.
  • Integration: Presenting an integrated progression of topics, guiding readers through the intricacies of global commerce with clarity.

As a student textbook, it is meticulously crafted to provide essential insights into competing effectively in the global marketplace.