International Business: Competing in the Global Marketplace
Market-defining since its inception, International Business: Competing in the Global Marketplace by Charles W. L. Hill sets the standard for international business education. In this 10th edition, Hill leverages his extensive expertise to deliver a comprehensive curriculum that is integrated, application-rich, and deeply focused on strategy. The text is designed to provide a thought-provoking and current perspective on the actual practice of international business in a rapidly changing world.
The book’s reputation is built on its ability to bridge the gap between complex theories and practical application. It offers an integrated progression of topics that helps readers understand how various facets of international business—from trade theory to financial management—interconnect. With its emphasis on strategic decision-making and relevance to modern business environments, this edition remains a vital resource for understanding the nuances of competing in the global arena.
Product Details
- Title: International Business: Competing in the Global Marketplace
- Author: Charles W.L. Hill
- Edition: 10th Edition
- Publisher: McGraw-Hill Education
- ISBN-10: 007811277X
- ISBN-13: 978-0078112775
- Publication Date: February 10, 2014
