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9781473722644

International Business by Mike Peng

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Author
Mike Peng
Publisher
Cengage Learning
Pages
624 pages
ISBN
978-1473722644
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Description

International Business by Mike Peng and Klaus Meyer provides a comprehensive and accessible introduction to the global business landscape. Authored by experts with extensive research and teaching experience across Europe, Asia, and North America, this textbook embarks on a global journey, beginning with a European focus and expanding outward. At its core, the book addresses a singular, pivotal question: what factors drive the success and failure of firms worldwide? To answer this, Peng and Meyer expertly weave together institutional and resource-based perspectives. The text is rich with the latest scholarly research, meticulously integrated to ensure effective learning of key concepts. Students will be engaged by the exploration of historical context and contemporary global developments, fostering a deep understanding of the international business environment.

  • Author: Mike Peng (Contributor), Klaus Meyer
  • Language: English
  • Publisher: Cengage Learning
  • Publication Date: February 25, 2016
  • ISBN-10: 1473722640
  • ISBN-13: 978-1473722644
  • Dimensions: 7.68 x 0.79 x 10.24 inches
  • Print Length: 624 pages