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9780133506297

International Business A Managerial Perspective 8th Edition by Ricky Griffin

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Author
Pearson
Edition
8th
Publisher
Pearson
Pages
624 pages
ISBN
978-0133506297
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Description

The 8th edition of “International Business: A Managerial Perspective” by Ricky Griffin provides a comprehensive guide to understanding global business dynamics. This book offers insights into managing international operations, strategies for multinational enterprises, and key factors influencing international markets.

International Business: A Managerial Perspective

Author:Ricky Griffin (Author)
Edition:8th

Covering essential topics such as global marketing, supply chain management, and international finance, this edition includes the latest trends in technology and globalization. It is an invaluable resource for managers and professionals looking to navigate the complexities of doing business across borders.

This book features:

  • Updated content reflecting current economic and political landscapes
  • New case studies illustrating real-world applications
  • A focus on ethical considerations in international business practices
  • Interactive elements, including quizzes and self-assessment tools

Broaden your knowledge of global business trends with this well-researched and practical guide. Ideal for students, professionals, and anyone seeking to understand the nuances of operating internationally.

Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 0078026533
ISBN-13: 978-0078026531
Publication Date: January 1, 2014
Print Length: 832 pages