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9780134270371

Integrated Marketing Communications: Strategic Planning Perspectives by Keith J. Tuckwell

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Author
Keith J. Tuckwell
Publisher
Pearson Canada
Pages
480 pages
ISBN
978-0134270371
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Description

Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. This resource is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Book Details:

Author: Keith J. Tuckwell

Language: English

Publisher: Pearson Canada

Dimensions: 8.25 x 0.8 x 11 inches

ISBN-10: 134270371

ISBN-13: 978-0134270371

Publication Date: January 13, 2017

Pages: 480