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9780135589632

Integrated Advertising Promotion and Marketing Communications 9th Edition by Kenneth Clow

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Author
Kenneth Clow
Edition
9th
Publisher
Pearson
ISBN
978-0135589632
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Description

Integrated Advertising, Promotion, and Marketing Communications
Author: Kenneth Clow (Author)
Edition: 9th
Language: English
Publisher: Cengage Learning
Dimensions: 7.8 x 1.3 x 9.5 inches
ISBN-10: 1284126211
ISBN-13: 978-1284126215
Publication Date: October 15, 2019
Print Length: 784 pages

Discover the latest strategies and techniques in integrated advertising, promotion, and marketing communications. This comprehensive guide covers key topics such as digital marketing, social media, brand management, and more. Perfect for students and professionals seeking to understand how to create effective campaigns across multiple channels.