Innovation Management and New Product Development

Author: Paul Trott (Author)

Edition: 7th

Explore the latest strategies, methodologies, and tools for managing innovation and developing new products in today’s competitive market. This comprehensive guide covers all aspects of the innovation process from ideation to commercialization.

Key features include:

• Updated content reflecting recent trends and advancements
• Practical case studies illustrating real-world applications
• Step-by-step frameworks for successful product development
• Insights into fostering a culture of innovation within organizations

Perfect for professionals, managers, and students in business and engineering fields who want to stay ahead in the field of innovation management.

Language: English

Publisher: Palgrave Macmillan

Dimensions: 9.3 x 1.5 x 6 inches

ISBN-10: 1243567890

ISBN-13: 978-1243567891

Publication Date: October 1, 2023

Print Length: 450 pages