How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (Creating Success, 152)

By John Westwood

6th Edition | English | Kogan Page | June 25, 2019

Description: How to Write a Marketing Plan offers a comprehensive guide to crafting an effective marketing plan. It covers essential steps such as conducting a marketing audit, setting objectives, and budgeting, while also providing insights into producing mini-plans and seizing new opportunities swiftly. The book delves into the latest trends in email marketing, web usage, mobile commerce, and social media. Fully updated for 2019, this edition includes practical exercises, useful templates, and top tips to enhance your marketing skills.

With detailed chapter summaries and a comprehensive sample marketing plan, How to Write a Marketing Plan is an indispensable resource for individuals seeking to elevate their product or business. The Creating Success series aims to empower readers with essential business skills, making it the perfect choice for new and aspiring managers and leaders.

The Creating Success Series:

Unlock vital skills, power up your performance, and get ahead with the bestselling Creating Success series. Expertly crafted by industry professionals, these accessible guides are designed to help you rapidly advance in your career. Packed with practical advice and winning techniques, this collection ensures that you can achieve your goals swiftly and create lasting success.