The definitive guide to global marketing strategies, this 8th edition of Global Marketing Management offers a comprehensive overview of the international marketplace. Written by renowned author Masaaki (Mike) Kotabe, it covers key concepts and practical applications in marketing on a global scale.
Author: Masaaki (Mike) Kotabe (Author)
Edition: 8th
Language: English
Publisher: Prentice Hall
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 013562704X
ISBN-13: 978-0135627044
Publication Date: [Publication Date]
Print Length: [Print Length]
Key features include:
- Updated global marketing trends and case studies
- New insights on digital marketing in international markets
- Strategies for effective market entry and management
- Ethical considerations in global business practices
This book is essential reading for students, professionals, and managers seeking to navigate the complexities of today’s interconnected global economy.