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9780134129945

Global Marketing 9th Edition by Warren Keegan

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Author
Warren Keegan
Edition
9th
Publisher
Pearson
Pages
10.8 x 8.5 x 0.9 inches
ISBN
978-0134129945
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Description

Title: Global Marketing
Author: Warren Keegan (Author)
Edition: 9th
Language: English
Publisher: South-Western Cengage Learning
Dimensions: 8.5 x 1.2 x 10.7 inches
ISBN-10: 133751468X
ISBN-13: 978-1337514685
Publication Date: March 1, 2017
Print Length: 864 pages

Discover the essential strategies and concepts for successful global marketing. This comprehensive guide covers market research, cultural awareness, branding, digital marketing, and more. Perfect for students and professionals aiming to excel in today’s international business environment.