Global Marketing by Svend Hollensen, in its 7th edition, is an essential guide for today’s students and marketers navigating the complex landscape of international business. This comprehensive text captures the latest trends and transformations within global marketing, emphasizing the critical balance between global strategies and local responsiveness—what the author terms “glocal” marketing. The book delves into the evolving role of technology in shaping marketing practices, with a particular focus on emerging tools like social media, e-services, and smartwatch app marketing. Through detailed case studies, Hollensen illustrates how leading companies are leveraging these technologies to innovate and succeed in a rapidly changing global market.

Published by Pearson on June 22, 2016, with an ISBN of 978-1292100111, the text is meticulously structured over 872 pages, making it both authoritative and accessible. Written in English, the book remains a cornerstone for understanding international marketing principles and strategies.

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, endorses this edition, highlighting its enduring relevance as the definitive guide to global marketing practices. Since its first publication over fifteen years ago, Global Marketing has stood out for its comprehensive coverage and timely updates, making it an invaluable resource for professionals and students alike.

With the seventh edition expanding on topics such as shared economy solutions and the internet of everything (IoE), this book remains at the forefront of global marketing education. As borders become ever more transient in today’s interconnected world, Svend Hollensen’s Global Marketing stands out as a beacon for those seeking to understand and thrive in a truly globalized marketplace.

Read more about how this latest edition can transform your understanding of international marketing strategies and practices.