Global Business Today, 9th Edition
Global Business Today is the market-leading choice for international business courses, providing a contemporary and realistic perspective on this multi-faceted field. For the 9th edition, Charles W. L. Hill is joined by G. Tomas M. Hult to deliver a program that is comprehensive, up-to-date, and focused on the practical managerial implications of the global marketplace. The text goes beyond shallow explanations, offering an application-rich exploration of the body of knowledge required for success in international business.
This edition is characterized by its integrated flow between chapters and its commitment to relevance. It is designed to help students and practitioners understand the complexities of global trade, investment, and strategy through a lens that emphasizes real-world application and current industry standards.
Key Features:
- Current: Comprehensive and up-to-date coverage of global business trends.
- Application Rich: Moves beyond uncritical presentations to offer deep insight into business practices.
- Relevant: Strong focus on managerial implications and decision-making.
- Integrated: A seamless transition between topics to provide a holistic view of the international business landscape.
Book Specifications:
- Title: Global Business Today
- Author: Charles W. L. Hill, G. Tomas M. Hult
- Edition: 9th Edition
- Publisher: McGraw Hill
- Publication Date: January 14, 2015
- Language: English
- ISBN-10: 0078112915
- ISBN-13: 978-0078112911