Fundraising for Social Change, 7th Edition, authored by Kim Klein, is the definitive guide to grassroots fundraising, updated with the latest tools and methods. This essential resource focuses on progressive nonprofit organizations with budgets under $5 million, offering comprehensive strategies to build, maintain, and expand individual donor programs. Klein’s decades of expertise are distilled into practical fundraising techniques that work for any organization dedicated to making a positive social impact.
This seventh edition includes new information on generational change in philanthropy, effective use of social media, multi-channel fundraising, retaining donors, and legacy giving. Widely recognized as the ‘bible of grassroots fundraising,’ this book is an invaluable resource for anyone responsible for raising funds for important causes. It emphasizes the importance of people willing to ask, realistic goals, data gathering and analysis, and communication that resonates with donors.
A robust individual donor program creates stable and long-term cash flow, which is crucial for a strong and sustainable fundraising strategy. This book provides actionable steps and guidance on developing and maintaining a large base of individual donors, ensuring consistent financial support for social change initiatives.
With 448 pages filled with practical advice and strategies, Fundraising for Social Change is an indispensable tool for nonprofits seeking to secure funding for their missions. Whether you’re just starting out or looking to refine your existing fundraising efforts, this guide offers the insights and tools needed to succeed in a competitive landscape.
Develop and maintain a large base of individual donors. Read more.
