The Fundamentals of Selling: Customers for Life through Service by Charles M. Futrell, 13th edition, is a comprehensive guide designed to equip sales professionals with the knowledge and skills needed to build lasting customer relationships.
Key features include:
- Updated content reflecting contemporary sales strategies
- New case studies showcasing real-world applications
- A focus on customer service as a key differentiator in the competitive marketplace
- Strategies for creating value and building trust with customers
- Tips for managing objections and closing sales effectively
This edition provides practical advice and actionable insights to help readers enhance their selling skills, improve customer satisfaction, and foster long-term business success.
Perfect for aspiring or experienced sales professionals looking to excel in today’s market environment, this book offers invaluable guidance on creating a loyal customer base through exceptional service.
Title: The Fundamentals of Selling: Customers for Life through Service
Author: Charles M. Futrell (Author)
Edition: 13th Edition
Language: English
Publisher: AMACOM/American Management Association
Dimensions: 7.5 x 0.8 x 9.2 inches
ISBN-10: 081443652X
ISBN-13: 978-0814436524
Publication Date: September 1, 2020
Print Length: 320 pages