FOUNDATIONS OF MARKETING, 8th Edition by William M. Pride and O. C. Ferrell offers a comprehensive and visually engaging introduction to the essential principles and contemporary trends in marketing. Designed for students of all levels, this proven resource delves into current marketing strategies and concepts, including the critical roles of social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. The eighth edition continues to explore emerging topics that are vital for success in today’s dynamic business landscape, such as social and environmental responsibility, entrepreneurship, and the latest innovations in marketing. Through a rich integration of photos, screenshots, advertisements, and relevant real-world examples, the book makes complex marketing concepts accessible and meaningful for students.
Book Details:
- Author: William M. Pride, O. C. Ferrell
- Edition: 8th Edition
- Publisher: Cengage Learning
- ISBN-13: 978-0357158975
- Publication Date: October 3, 2018