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Foundations of Marketing 8th Edition by William M. Pride

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Author
William M. Pride
Edition
8th
Publisher
Cengage Learning
Pages
8.5 x 1 x 11 inches
ISBN
978-0357033760
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Description

The Foundations of Marketing 8th Edition

A comprehensive guide to understanding and mastering marketing principles

Explore key concepts, strategies, and tools used in today’s dynamic business environment

Covering market analysis, target markets, pricing, product development, promotion, and more

Updated with the latest industry trends and case studies for real-world application

Filled with practical examples, exercises, and illustrations to enhance learning and retention

The Foundations of Marketing 8th Edition

The Foundations of Marketing 8th Edition | Author: William M. Pride (Author) | Edition: 8th | Language: English | Publisher: Pearson | Dimensions: 7.5 x 1 x 9 inches | ISBN-10: 0134462354 | ISBN-13: 978-0134462358 | Publication Date: March 1, 2016 | Print Length: 888 pages