Festival And Special Event Management, 5th Edition

Series: Wiley Australia Tourism Series

Author: William O’Toole

Edition: 5th Edition

Publisher: Wiley

ISBN-10: 1742164617

ISBN-13: 978-1742164618

Publication Date: November 1, 2010

Festival and Special Event Management, 5th Edition provides a comprehensive overview of the theory and practical procedures associated with the successful management of festivals and special events. As part of the Wiley Australia Tourism Series, this market-leading text introduces essential professional tools and developments, specifically addressing the globalization and subsequent internationalization of the event management industry.

The content explores the vital roles of marketing and communication, environmental planning, and the growing influence of governments through the development of event strategies. By analyzing different perspectives and tracking recent shifts in the field, this edition aims to embrace and extend the body of knowledge surrounding event management. It offers a current and relevant resource for students pursuing academic study and a detailed professional reference for those working within the industry.