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9780077158392

Exploring Innovation | 1st Edition | By David Smith

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Author
David Smith
Publisher
McGraw-Hill Inc. , US
Pages
360 pages
ISBN
978-0077158392
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Description

Exploring Innovation | Author: David Smith (Author) | Edition: Second Edition | Language: English | Publisher: McGraw-Hill Inc., US | Dimensions: 7.44 x 0.71 x 9.61 inches | ISBN-10: 77158393 | ISBN-13: 978-0077158392 | Publication Date: March 16, 2015 | Print Length: 360 pages

The second edition of “Exploring Innovation” offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing, and fostering innovation. The book’s lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life.

The new edition has been comprehensively updated to include more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy, including expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.