Excellence in Business Communication (12th Global Edition), authored by John Thill, is a comprehensive resource designed for undergraduate courses in business communication. This 12th Global Edition, published by Pearson on January 6, 2016 (ISBN-13: 978-0134319056), focuses on developing crucial professional communication skills essential in today’s dynamic business environment.
In response to the revolutionary changes brought by the digital age, social media, and the rise of mobile communication, this edition thoroughly discusses the most significant and recent technology-related shifts impacting the business world. While addressing modern advancements, the text steadfastly emphasizes fundamental skills and principles, including the critical importance of effective writing, active listening, compelling presenting, and other core components of business communication.
Featuring practical advice, time-tested processes, and pertinent real-world examples, Excellence in Business Communication serves as a premier text for students seeking to hone and develop their essential communication capabilities for professional success.
