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9781640552012

Essentials of Strategic Planning in Healthcare, 3rd Edition by Jeffrey P. Harrison

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Author
Jeffrey P. Harrison
Edition
Third edition
Publisher
Gateway to Healthcare Management
ISBN
978-1640552012
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Description

Essentials of Strategic Planning in Healthcare (3rd Edition)

Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison provides a comprehensive roadmap for developing and implementing effective strategic plans within the complex healthcare landscape. Moving beyond mere operational metrics, this text emphasizes the necessity of anticipating future shifts in the industry. The book begins by examining the pivotal role of leadership and organizational culture, then transitions into the essential techniques, tools, and data required to build robust strategic initiatives across the continuum of healthcare services.

Taking a futurist perspective, author Jeffrey P. Harrison addresses the relentless pace of regulatory changes, quality requirements, and technological innovations. This third edition is updated to reflect the modern healthcare environment, offering deep dives into mergers and acquisitions, system growth, and the shift toward value-based care. A unique, woven case study allows readers to step into the role of a strategic planner, applying theoretical concepts to real-world scenarios throughout the entire planning process.

Key Features and Updates:

  • Modern Healthcare Trends: Analysis of mergers, acquisitions, and the evolution of value-based care.
  • Technological Integration: New content on the application of artificial intelligence, big data, and blockchain technology in healthcare settings.
  • Future Innovations: Coverage of cutting-edge topics including genomics and the implications of Medicare for All.
  • Digital Marketing: Expanded insights into the latest trends for healthcare websites, social media, and digital outreach.
  • Data-Driven Insights: Current statistics on healthcare spending, hospital operations, and employment trends.
  • Practical Application: Chapter-based study questions and exercises linked to a comprehensive case study to reinforce learning.

Book Details:

  • Author: Jeffrey P. Harrison
  • Edition: Third Edition
  • Publisher: Gateway to Healthcare Management
  • Publication Date: October 30, 2020
  • ISBN-10: 1640552014
  • ISBN-13: 978-1640552012
  • Language: English