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9781259546983

Essentials of Strategic Management: The Quest for Competitive Advantage 5th by John Gamble

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Author
John Gamble
Edition
5th
Publisher
McGraw Hill
ISBN
978-1259546983
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Description

Essentials of Strategic Management: The Quest for Competitive Advantage (5th Edition)

Essentials of Strategic Management: The Quest for Competitive Advantage provides a conceptually strong treatment of strategic management principles and analytic approaches. This fifth edition features straight-to-the-point discussions, timely examples, and a writing style specifically designed to capture the interest of students and practitioners alike. The text is recognized for its concise yet robust coverage of strategic management concepts, supported by a compelling collection of real-world cases.

The fundamental character of this edition remains in step with the best academic thinking and contemporary management practices. The chapter content is solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. By focusing on the quest for competitive advantage, the book equips readers with the tools necessary to navigate complex business environments and implement effective organizational strategies.

Product Details

  • Title: Essentials of Strategic Management: The Quest for Competitive Advantage
  • Author: John Gamble
  • Edition: 5th Edition
  • Publisher: McGraw Hill
  • Publication Date: January 21, 2016
  • ISBN-10: 1259546985
  • ISBN-13: 978-1259546983