Title: Essentials of Services Marketing
Author: Jochen Wirtz (Author)
Edition: 4th
Language: English
Publisher: Pearson Education
Dimensions: 7.5 x 1.06 x 9.25 inches
ISBN-10: 0134840128
ISBN-13: 978-0134840128
Publication Date: June 1, 2017
Print Length: 600 pages

Explore the critical strategies and insights of services marketing in today’s business environment. This fourth edition covers essential concepts including customer experience management, service quality, and digital transformation. Highlighted features include real-world case studies, interactive exercises, and practical tools to help you master key principles. Ideal for students and professionals seeking a comprehensive understanding of how to effectively market and deliver services.

Keyword-rich phrases: Services Marketing, Customer Experience, Service Quality, Digital Transformation, Business Strategies, Marketing Principles, Real-World Case Studies, Interactive Exercises, Practical Tools, Market Efficiency, Competitive Advantage