What are you looking for?
9781292425191

Essentials of Services Marketing 4th Edition by Jochen Wirtz

$21.35

✓Free EPUB conversionAsk any time and we convert it for your device.
✓Right edition guaranteedWrong edition or ISBN? Free swap.
✓Help any day, any hourFile will not open? We fix it or refund you.
✓Buy once, keep itNo subscription, no app, no expiry date.
Author
Jochen Wirtz
Edition
4th
Publisher
Pearson
Pages
8.5 x 0.99 x 10.9 inches
ISBN
978-1292425191
Need another format after purchase? Email us and we will convert it for free
Loading payment options…
Description

Title: Essentials of Services Marketing
Author: Jochen Wirtz (Author)
Edition: 4th
Language: English
Publisher: Pearson Education
Dimensions: 7.5 x 1.06 x 9.25 inches
ISBN-10: 0134840128
ISBN-13: 978-0134840128
Publication Date: June 1, 2017
Print Length: 600 pages

Explore the critical strategies and insights of services marketing in today’s business environment. This fourth edition covers essential concepts including customer experience management, service quality, and digital transformation. Highlighted features include real-world case studies, interactive exercises, and practical tools to help you master key principles. Ideal for students and professionals seeking a comprehensive understanding of how to effectively market and deliver services.

Keyword-rich phrases: Services Marketing, Customer Experience, Service Quality, Digital Transformation, Business Strategies, Marketing Principles, Real-World Case Studies, Interactive Exercises, Practical Tools, Market Efficiency, Competitive Advantage

Looking for a different book or edition?

If this isn't quite the one you need - another edition, a different author, or a title we don't list yet - just send us the name. We'll search for it on your behalf, free of charge.

  • The search is free - you only pay for the book if we find it and you decide to order.
  • Choose the format that suits you: PDF, EPUB, or both.
  • Usually a reply within 24 hours, often sooner.

Please note: we can't guarantee every title is available, but we'll always let you know either way.

How to request

  1. Book title (and author, if you know it)
  2. Edition or ISBN - optional, but helpful
  3. Preferred format: PDF, EPUB, or both
Email us your request

Opens your email app with a ready-made template