Discover the foundational concepts and practical skills essential for conducting effective marketing research with Essentials of Marketing Research: A Hands-On Orientation. This comprehensive guide provides a clear, concise introduction to the field, offering readers actionable insights and real-world applications. Key features include:
- Step-by-step methodologies for designing and executing marketing research projects
- Detailed explanations of statistical tools and data analysis techniques
- Case studies highlighting successful marketing strategies from leading brands
- A focus on ethical considerations in market research
- Practical exercises and review questions to reinforce learning
This edition is perfect for students, professionals, and anyone looking to enhance their understanding of marketing research. Packed with up-to-date information and industry best practices, this book equips you with the knowledge needed to make informed decisions in today’s competitive market.
Language: English
Publisher: South-Western Cengage Learning
Dimensions: 7.4 x 0.95 x 9.2 inches
ISBN-10: 0324655338
ISBN-13: 978-0324655333
Publication Date: August 1, 2008
Print Length: 368 pages