Elevate your understanding of marketing research with Essentials of Marketing Research 7th Edition by Barry J. Babin. This comprehensive guide covers essential concepts and techniques for conducting effective market research, providing you with the tools to make informed business decisions.
Title: Essentials of Marketing Research
Author: Barry J. Babin (Author)
Edition: 7th
Language: English
Publisher: South-Western Cengage Learning
Dimensions: 8 x 1.3 x 10 inches
ISBN-10: 128412495X
ISBN-13: 978-1284124958
Publication Date: March 16, 2015
Print Length: 464 pages
