Essentials of Marketing (17th Edition)
Essentials of Marketing, 17th Edition, explores the intersection of professional marketing practices and the fulfillment of customer needs to create a positive global impact. Building upon the foundational 4Ps of Marketing categorization originally established by Jerry McCarthy, this edition maintains a strong focus on practical, research-based marketing strategy planning. The content has been extensively updated to reflect dramatic changes in the market environment and the evolving nature of business strategy.
This edition incorporates four key themes designed to meet the demands of the modern marketplace: Marketing for a Better World (#M4BW), which highlights social responsibility; Marketing Analytics, providing data-driven insights; Active Learning, to engage students directly with the material; and Currency, ensuring all information reflects the latest industry trends and developments.
Book Details and Metadata:
- Title: Essentials of Marketing
- Edition: 17th Edition
- Author: William D. Perreault, Jr.
- Publisher: McGraw Hill
- Publication Date: January 30, 2020
- ISBN-10: 1260260372
- ISBN-13: 978-1260260373
- Language: English