Title: Entrepreneurship: Starting and Operating A Small Business — MyLab Entrepreneurship with Pearson eText Access Code
Author: Steve Mariotti (Author)
Edition: 5th
Language: English
Publisher: AMACOM/American Management Association
Dimensions: 8.4 x 1.2 x 10.9 inches
ISBN-10: 0814478562
ISBN-13: 978-0814478565
Publication Date: October 1, 2013
Print Length: 528 pages

Learn the essential skills and strategies for launching and managing a successful small business. This comprehensive guide offers practical insights into entrepreneurship, covering key areas such as market analysis, financial planning, marketing, operations, and leadership. With hands-on exercises and real-world case studies, you’ll gain the knowledge to turn your entrepreneurial dreams into reality. The included MyLab Entrepreneurship with Pearson eText Access Code provides additional resources for interactive learning and assessment.