Entrepreneurship (11th Edition)

Entrepreneurship, authored by Robert D. Hisrich, Michael Peters, and Dean Shepherd, is a comprehensive guide designed to instruct students on the intricate process of formulating, planning, and implementing a new venture. The text provides a logical, step-by-step “how-to” approach, allowing readers to explore the complexities of launching a business through detailed descriptions and practical frameworks. To reinforce key topics, the authors have included hand-picked comprehensive cases at the end of the text that align specifically with chapter concepts, bridging the gap between classroom learning and real-world application.

The expert author team draws from their diverse backgrounds to address the multifaceted challenges of modern entrepreneurship. Bob Hisrich provides expertise in global entrepreneurship, Mike Peters offers insights from his dual experience as an academic and a real-life entrepreneur, and Dean Shepherd contributes current research on entrepreneurial cognition and mindset. This balance of modern theory and practical experience ensures the content remains relevant in today’s fast-paced business environment. The text also integrates the Connect learning management solution, which utilizes learning science and adaptive tools to improve educational outcomes.

Book Details & Metadata

• Full Title: Entrepreneurship, 11th Edition
• Authors: Robert D. Hisrich, Michael P. Peters, and Dean A. Shepherd
• Edition: 11th Edition
• Publisher: McGraw Hill
• Publication Date: January 7, 2019
• Language: English
• ISBN-10: 1260043738
• ISBN-13: 978-1260043730