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9781305867819

Electronic Commerce 12th Edition by Gary P. Schneider

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Author
Gary Schneider
Edition
12th
Publisher
Cengage Learning
Pages
624 pages
ISBN
978-1305867819
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Description

Electronic Commerce by Gary P. Schneider (12th Edition)

Explore the evolving landscape of online business with the market-leading Electronic Commerce, 12th Edition. This comprehensive resource provides cutting-edge coverage of emerging strategies and the essential technologies driving today’s fast-paced industry. Through real-world examples and actual business cases, readers gain a solid understanding of how e-commerce operates on a global scale.

The 12th edition offers in-depth discussions on the rapid growth of e-commerce in developing economies, including China, India, and Brazil. It covers critical industry topics such as social media integration, online marketing strategies, technology-enabled outsourcing, and the latest in online payment processing systems. To provide a well-rounded perspective, the book includes “Learning From Failure” segments, which draw important lessons from the experiences of real companies to illustrate best practices and potential pitfalls in the field.

Product Details

  • Author: Gary P. Schneider
  • Edition: 12th Edition
  • Publisher: Cengage Learning
  • Publication Date: February 26, 2016
  • Language: English
  • Print Length: 624 pages
  • ISBN-10: 1305867815
  • ISBN-13: 978-1305867819
  • Dimensions: 7.25 x 1 x 8.75 inches